Branding and Web Development Project
Hunter & Farmer is a consulting firm that was created to help organizations enhance learning.
Hunter&Farmer
Lead to change
The branding process of Hunter&Farmer began with the creation of a logo that blends the concepts of ‘hunter’ and ‘farmer.’ This design integrates a strategic viewpoint with the organic shape of leaves, symbolizing the duality of hunting for opportunities and cultivating results.
From the logo, we developed a coherent visual system, using the logo’s inline design to ensure brand consistency across all platforms. Our goal was to create a friendly and accessible image, employing organic shapes and warm colors that reflect the warmth of the service. At the same time, tones were selected to ensure a professional perception, aligned with the consulting character of Hunter&Farmer.
The design system also includes line illustrations that, although not the main focus, complement the information in contexts such as presentations, signage, and brochures. These illustrations serve to visually enrich the content, making communication more engaging and effective. With this comprehensive approach to branding and web development, we aim to position Hunter&Farmer as a benchmark in the industry, facilitating its mission to empower professional communities in their journey towards effective and scalable transformation.
