PerezOchando

Stand Habitat

Naturtex

For the 2024 Feria Hábitat, we designed the Naturtex stand to reflect the brand’s unique identity, creating a space that both showcased their product range and inspired visitors. The stand featured three distinct environments: one dedicated to interior rugs, another focused on outdoor rugs, and a central area that served as an inspiring focal point with a large moodboard displaying a curated selection of Naturtex materials. This moodboard offered a creative, tactile experience for visitors, encouraging exploration of the brand’s rich textures and materials.

Photos: Oleh Kardash

The overall design was carefully crafted to ensure that every element of the stand breathed the essence of Naturtex, with a seamless integration of natural materials, innovative textures, and thoughtful spatial design that invited visitors to immerse themselves in the brand’s world.

Legacy

Legacy

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Origin

Origin